In the US everybody is worked up about TriLASTIN-SR, a topical physique cream that can be utilized earlier than, after and during pregnancy to stop and treat stretch marks. Should supermodels suddenly begin sporting the odd stretch mark, Mac Face & Body Foundation, £23 (maccosmetics.co.uk), is the makeup artist’s first port of name. Increase your protein consumption to assist feed and nourish the pores and skin from the inside out. Lean protein forms the building blocks of collagen and elastin, and is vital for cell regeneration, so remember to eat loads of chicken, fish and soya. “The body simply cannot keep up with the dramatic adjustments that this sort of weight-reduction plan triggers,” says Dr Helena Fox, a advisor at the consuming problems unit of Capio Nightingale private hospital. As it loses its pure elasticity, pores and skin ultimately becomes slack – and stretched.